Nantong, 20-Sep- The "2025 China High-End Custom Home Furnishing Chain Optimization and Collaborative Advancement Summit," held under the theme "New Look for High-End Customization," recently brought together industry leaders, designers, and experts. The conference served as a pivotal platform to discuss strategies for high-quality development in the sector, focusing on spatial aesthetics, traffic growth mindsets, technological empowerment, and brand differentiation in a gradually growing market1.
The summit highlighted a significant shift within the high-end custom home furnishing industry. Companies are moving beyond a pure product-centric approach towards scene-based thinking and from seeking individual breakthroughs to fostering ecological synergy1. This evolution is critical for navigating contemporary challenges like consumption upgrades, technological iteration, and market transformations.
A key topic explored was the rise of "light high-end customization" . This segment caters to the growing middle-class demand for quality that mirrors high-end custom finishes but at a more accessible price point, effectively becoming a "quality essential" for these households25. Brands are responding by making premium features, such as 45-degree angled cuts and (a traditional craft technique) standard, offering them at around 60% of the price of traditional high-end custom brands5.
The forum interaction session, titled "Igniting the High-End Custom Development Energy Level," delved into the implicit logic of premium pricing, the value leap of systematic design, and efficient industrial chain collaboration1. Participants emphasized that in a competitive market, success hinges on creating emotional resonance, organizational strength, and synergistic capabilities to reshape brand value and user experience.
Technology's role in enabling this transformation was a central focus. Discussions covered how smart lighting systems can create healthy home environments1, and the necessity of "design-manufacturing integration systems" to streamline order fulfillment with over 40 critical steps1. The integration of AI design systems and intelligent manufacturing was highlighted as a path to achieving both personalized customization and efficient delivery4.
The summit concluded that the future of high-end custom home furnishing lies in creating a balanced ecosystem where aesthetic appeal, technological innovation, and collaborative efficiency converge to deliver exceptional value and define the new landscape for industry growth.
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